What is the Instagram Explore Page?
If you are unfamiliar with the Instagram Explore Page, essentially it is a crazy powerful page that can help you receive hundreds if not thousands of likes and followers. It’s designed to help showcase the best posts to individuals who are interested in those specific topics. Having your posts boosted on the Instagram explore page can result in a viral effect, boosting your account.
Not everyone makes it to the Instagram explore page. Therefore, following these tactics will help you succeed.
Why Do You Want to be on The Instagram Explore Page?
Getting your account on the Instagram Explore Page is beneficial to both your following and exposure. Besides building your account, it allows you to get more exposure increasing followers, likes, and sales. When you get your posts on the explore page your account will be shown to people who like other posts like yours. This drives more traffic to your page and increases your presence. Plus these are all people who are likely to be interested in your content because the algorithm is based on what people like.
The best part of the whole thing? It’s completely free!
How to get on the Instagram Explore Page?
- Create Content Based on Your Target Audience
To get on the Instagram explore page you must have a content based on your following. Instagram puts content on the page that matches relevancy with other users. Therefore, that means that each account’s explore page is processed through Instagram’s algorithm and content based on their other likes/follows will be shown.
What this means is that if your account is focused on dog lovers. Keep posting dog photos! The more engagement your content gets the better the chances are that you’ll be posted on the explore page.
Make sure your content is unique and that other users will interact with it.
- Schedule Posts for the Best Times
Make sure that you post your content at times when your followers are most likely to see it. We have found that if you post content and it receives a decent amount of likes in the first couple minutes of posting it’ll be brought to the top of other users’ feeds.
To find out what the best time to post your photos at is very simple. Make sure you have an Instagram business account and head over to your analytics.
Not only does scheduling your posts at the right time increase engagement, but it also allows your photo to go on the Instagram explore page at a time when your viewers are watching.
- Create a Call-To-Action in Your Caption
To get anywhere on Instagram you must create a solid caption. Captions allow your users to interact with your photos. Driving more results for you and also engaging with your audience.
If you create a CTA caption as shown above… your followers will engage heavily with your photo increasing your chances of landing on the Instagram explore page.
- Get Your Followers to Save the Photo
We have found that when followers who engage with the photo also save the picture it creates more value for the account and photo. Essentially when someone saves the post, Instagram boosts its popularity of it bringing you closer to your Instagram explore page fame. However, if all of your posts look great and provide value… you will normally find that people will automatically save your posts.
- Tag Brands, Users, and Locations in Your Photos
When creating a buzz on a post you can spread your photo by tagging other accounts and locations. If you tag other accounts that are closely related to yours it increases your chance of getting more exposure to your target audience.
Designating a location is also extremely valuable. When you add a location to your photo, people who are actively searching for that location will see your photo. This can allow you to increase exposure and attract new valuable followers.
Tagging accounts and locations will allow more people to see your post increasing engagement which will allow you to make it on the Instagram explore page.
- Encourage Your Followers to Turn on Post Notifications.
Speaking of engagement… have you told your followers to turn on your account’s post notifications? Well, when your followers turn this feature on they will automatically get a notification whenever you post. This allows your post to be seen as soon as you post it. Creating buzz and helping you land on the Instagram explore page.
- More Engagement With Videos
So… You’ve heard me talk a lot about engagement. Well, it’s the #1 factor in landing on the Instagram explore page. Normally when you make a video people interact with it better and it increases engagement.
- Utilize Hashtags to Your Advantage.
As said above, when your photos receive a decent amount of likes in the first couple of minutes Instagram values your post. A simple way to do so is to add some hashtags. Although, you don’t want to go crazy with these tags, make sure that they are relevant to your account and will attract people who will actually like your content.
- More Engagement With Videos
So… You’ve heard me talk a lot about engagement. Well, it’s the #1 factor in landing on the Instagram explore page. Normally when you make a video people interact with it better and it increases engagement. If you don’t believe me head over to Instagram.com and check it out for yourself!
If you’ve heard enough about the Instagram Explore Page and want to grow on Instagram with us…
Check out our social media management packages.